Zoothie: A Smoothie for the Animal in You
Zoothie: A Playful Take on Smoothies
Zoothie began as an exploration of how far wordplay and visual systems could push a beverage brand.
Starting with the name itself, the concept centered on pairing animals with flavors to create a memorable and expandable lineup.
From there, a cohesive system was built around bold color choices, illustrated characters, and simple typography to keep the brand approachable while still feeling intentional and designed.
Flavor Meets Character Through Visual Identity
Each flavor was designed around a specific animal, allowing color, illustration, and naming to work together as one.
Combinations of color and animal like Berry Boa gave the brand a sense of personality while helping each drink stand out on its own.
The illustrations and palette were kept playful but controlled, ensuring the brand felt consistent across packaging, labels, and promotional applications without becoming chaotic.
Product Design That Brings Flavor to Life
Zoothie functions as more than a single product, it’s a flexible branding system built for expansion.
New flavors can be introduced simply by adding new animals while maintaining visual cohesion.
The project highlights my focus on creating brands that balance fun and structure, proving that strong systems can still feel lighthearted, engaging, and full of personality.
